Finding an agency partner is serious business. The competitive agency landscape has morphed beyond recognition. Marketers are reading about and likely experiencing issues around agency transparency, brand safety, viewability, role/ownership of data, eroding ratings, dearth of talent, service quality, evasive consumers; it’s head spinning.
Having a fresh perspective coming out of the agency business, Zach uses his knowledge to assist marketers, advertisers, and procurement with agency search and selection for both media and creative services. He does this by designing a goal to ensure maximum performance in efficiency and effectiveness of their advertising and marketing budgets.
Zach has intimate industry knowledge, independent advice, and proven methodology in assisting marketers and advertisers to select, manage, and remunerate their full roster of agencies to maximize the value of their investment.
We do not charge fees to agencies. We do not charge success fees or sign up fees or any fees at all to any agency. Zach and his network of best-in-class partners charge a fixed fee to the advertiser for the search service. This is a fixed fee and not reconciled against headcount hours or billing thresholds.
Zach and his team maintain close, up-to-date relationships with the best and the brightest agencies of all sizes and capabilities, allowing us to offer unmatched knowledge of today’s agency marketplace.
Whether you are a market leader, a challenger brand or a disrupter, having solid agency partners will tilt the playing field to your advantage. It’s not just an efficiency play alone; finding an agency partner with an aligned culture and a vested interest in your success is critical. After all, your media budget is clearly your largest marketing investment.
For brands not in a position to conduct a formal agency review but interested in a recommendation for an agency partner, we can also provide matchmaking services at no cost to the marketer. Ask us how.